Project Management

01. Initiation: Fox Holt’s website created a curated edit of sustainable fashion – an online shopping destination for the best in contemporary sustainable fashion, offering a luxury shopping experience.

Please find examples of the initial work done below:

Fox Holt's Business Plan
Fox Holt's Brand Book
Fox Holt's Letter to Potential Vendors

02. Execution: Dale and her team were the backbone of how Fox Holt was managed, advertised, and executed.

Fox Holt Operations Manual
Shopify Integration 2021

Please find examples of their work progression below:

Dale has worked on the creation of site ads, newsletters, and social media ads:


03. Results and Monitoring: With the creation of a high-functioning, user-friendly, beautiful site in place, Dale and her team focused on further technical improvements, digital marketing opportunities, customer service, vendor relations, and continual growth.

Check out the Fox Holt Annual Report:

Fox Holt Annual Report

Please find examples of the work Dale did to maintain and grow the Fox Holt website:

Under Dale’s creative direction, the Fox Holt team developed and implemented important promotional incentives. These incentives were used to directly impact site visits, session duration, and of course to boost overall sales.


Dale is currently seeking full-time, freelance, or consulting projects. She is available for immediate hire. Check out her resume and don’t hesitate to reach out.